Being physical, like eBook readers, cases are something that it helps to see in person before you buy one.įinally, the strategy of selling these digital devices in physical stores will allow Barnes & Nobles to offer and promote readings by authors.
At the launch event, the nook already had a surprisingly wide selection of cases, and we expect Plastic Logic and Barnes & Noble to pursue the same strategy with the Que proReader. While they're in there, Barnes & Noble can sell them Starbucks coffee, introduce them to AT&T's hotspot services, and sell them stationary, pens, and cases for their eBook readers. This "read before you buy" feature could reintroduce readers to the habit of frequenting bookstores, as they're lured by this free content. Second, Barnes & Noble's stores will allow nook owners - and Que owners too, we confirmed with Barnes & Noble - to browse books for free using a Wifi connection when they're visiting one of its retail stores.
Her assertion holds water - after all, the strategy of using physical locations to let customers try digital devices before buying them has been working pretty well for Apple so far. And, it makes a play for business-minded users who need to view and edit Microsoft Office documents in addition to reading books on management, and who need a device that connects to any WiFi hotspot, like the Que proReader.
And even if a store runs out of the devices, consumers will still be able to get their hands on one for a quick, salesperson-guided demo.īy partnering with Plastic Logic to sell its Que proReader - and to run the Que eBook store - Barnes & Noble doubles its product line without doing any extra development. Barnes & Noble only announced its nook e-book reader last week, and already the company has signed a deal with a potential competitor, Que proReader manufacturer Plastic Logic, to help it make a bigger dent in the Kindle-dominated market.Īs part of the deal, Barnes & Noble will sell the business-friendly Que proReader alongside the more leisure-oriented nook in its retail locations around the country starting early next year, supply permitting, as well as on its website.
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